With digital media taking the world by storm, new methods of recording, producing, distributing, and releasing music have risen out of the cemetery’s of yesterday’s tunes. In my final project for my Communication Ethics class, I chose to examine all of the different avenues that are opening up in the world of music as well as the shifting musical trends in retail.
(I apologize in advance for the plethora of rhetorical questions I’m about to throw your way).
How are musicians adapting to the times? Why are they splitting from their major labels? How are they bringing in profit in this digital age? How do you listen to music? What’s your favorite way to listen to music? What does it mean to independently release something? Could your album make it? Maybe not, but Radiohead’s 2007 release of In Rainbows did.
It was a digital download, and listeners got to name their own price. Thom Yorke of Radiohead stated, “In terms of digital income, we’ve made more money out of this record (In Rainbows) than out of all the other Radiohead albums put together…It’s partly due to the fact that EMI wasn’t giving us any money for digital sales. All the contracts signed in a certain era have none of that stuff…Don’t sign a huge record contract that strips you of all your digital rights, so that when you do sell something on iTunes you get absolutely zero…” Read an amazing analysis of Radiohead’s accomplishment with their digital self-release here. (If you’re musically nerdy like me, you’ll fly through this. It’s incredible).
By the way, just a little fun fact. I listened to In Rainbows as well as a bunch of other good Radiohead stuff while working on this presentation and blog post.
Digital downloading is increasing and album sales are decreasing (sigh), BUT concert sales are increasing (yay!), and Vinyl is making a comeback!!!!! ( Look, I used FIVE “!”s can’t you tell how excited all of this makes me, of how excited music makes me?!) I also give some Vinyl specs from Record Store Day this year (April 21, 2012) that I found online. In my presentation, I discuss all of these changes happening in music, but assure you that one thing will never change.
People will always want their music, whether it be on a record, a cassette tape, a CD, an iPod, or through a computer.
The bottom line is, that if you are a true music lover you will choose the path that you want, and you will listen to your music no matter what.
I had to split the file into two parts for it to upload properly, so be sure to check out both! Also, my cool animations didn’t show up when I uploaded these? [womp, womp]
My apologies, I’ll work on fixing them! If you have any idea of how to help me fix them, just let me know!
<div style=”width:425px” id=”__ss_12747702″> <strong style=”display:block;margin:12px 0 4px”><a href=”http://www.slideshare.net/kwsipio/music-digitization-katharine-sipio-part-1″ title=”Music digitization katharine sipio part 1″ target=”_blank”>Music digitization katharine sipio part 1</a></strong> <div style=”padding:5px 0 12px”> View more <a href=”http://www.slideshare.net/thecroaker/death-by-powerpoint” target=”_blank”>PowerPoint</a> from <a href=”http://www.slideshare.net/kwsipio” target=”_blank”>kwsipio</a> </div> </div>
<div style=”width:425px” id=”__ss_12747706″> <strong style=”display:block;margin:12px 0 4px”><a href=”http://www.slideshare.net/kwsipio/music-digitization-katharine-sipio-part-2″ title=”Music digitization katharine sipio part 2″ target=”_blank”>Music digitization katharine sipio part 2</a></strong> <div style=”padding:5px 0 12px”> View more <a href=”http://www.slideshare.net/thecroaker/death-by-powerpoint” target=”_blank”>PowerPoint</a> from <a href=”http://www.slideshare.net/kwsipio” target=”_blank”>kwsipio</a> </div> </div>
If you’re you interested in self-releasing an album check this out:
and make sure to read this more cautious approach of self-releasing an album here: